DJI, the world’s best-known drone maker, has opened its first store. The 800-square-meter flagship, located in the Chinese city of Shenzen, boasts a theater, a lounge, a repair counter, and a flight area, and — thankfully — looks markedly better than the renders we saw last month. The finished store resides inside a lumpy glass-covered building that the designer says is based on the concept of the circle, inspired by the drone’s blades, and features open spaces that allow the company to show off its range of aerial vehicles, both on the ground and in the air.
“The DJI flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into thefuture,” said Frank Wang, DJI Founder and CEO. “Whether you are curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person. More importantly, it will allow us to engage our customers in a deeper and more meaningful way.”