Brian Krzanich holds Typhoon during IDF presentation
Brian Krzanich holds Typhoon during IDF presentation

The critical lesson both Apple and Google learned early on was that consumers would gravitate to the phones that had the widest array of quality apps.

Intel won big in the Windows PC era by partnering closely with Microsoft and a handful of the largest PC manufacturers. But when the world moved on to mobile, Intel wasn’t just late, it missed an even bigger change about which partners to woo. Apple and Google won the mobile platform war, but it wasn’t by being quicker to market. The critical lesson both Apple

The critical lesson both Apple and Google learned early on was that consumers would gravitate to the phones that had the widest array of quality apps. And to get lots of good apps, they would need to attract lots of good app developers. As Stephen O’Grady, co-founder of software analysis firm Redmonk, likes to put it, developers had become the “new kingmakers.” Instead of making just a few key deals with a few corporate titans, would-be platform owners needed to entice thousands and thousands of the top software creators, many working as individuals or in tiny firms.

Now that the mobile platform wars are all but over, battle lines for some of the next wars are forming. Coming on strong are fights for supremacy in virtual and augmented reality, artificial intelligence and machine learning, and smart devices and the Internet of things. All three of these up and coming areas currently offer competing platforms from hoards of companies large and small. All three could potentially grow to be gigantic markets totaling tens of billions or even hundreds of billions of dollars over the next decade. And all three are top growth priorities for Intel CEO Brian Krzanich.

Listening to Krzanich’s almost two-hour long keynote address at Intel’s developer conference on Tuesday, the CEO has clearly learned the lesson of mobile: to win a platform war, first win over the software developers. Every one of Krzanich’s demos, from the latest augmented reality collaboration with Microsoft to a self-driving car segment featuring BMW to an Internet of things pitch led by General Electric’s CEO, Jeffrey Immelt, ended with a single focus. Why does this matter
to developers?

Project Aero is a self-contained computer made especially for drones. Intel created the module, which can plug right into a drone to control the hardware, and software tools that developers can use to create their own drone applications like a program to monitor crops without needing to get into the low level, nitty gritty of flight controls or basic navigation features.

One of the themes that you see repeated here again and again, is the importance of standards to corporate customers. Standards are also important to developers who basically have to decide which platforms they are going to invest. The whole purpose of the Intel Developer Forums (IDF) is to secure that commitment. The first one was held in 1997, this year there was one in Shenzen and one in San Francisco.
CNET provided some more detail about Project Aero from their coverage of
the keynote:

Intel refers to the RealSense camera-enabled capabilities as “Visual Intelligence.” Robots in the sky! And you can buy one of its obstacle-avoiding drones (video), first seen at CES, today. Project Aero is a reference board for creating your own sky robots. You can preorder starting today for $399. It also has a full drone reference design that will ship later in 2016 or early next year.

There is still more on the Intel website:

Intel® Aero Platform for UAVs: Pre-orders are open for the Intel Aero Platform for unmanned aerial vehicles. Designed from the ground up to support drones, the UAV developer kit is powered by an Intel® Atom™ quad-core processor. It combines compute, storage, communications and flexible I/O all in a form factor the size of a standard playing card. When matched with the optional Vision Accessory Kit, developers will have opportunities to launch sophisticated drone applications. The Aero Ready To Fly drone is a fully-assembled quadcopter with compute board, integrated depth and vision capabilities using Intel® RealSense™ Technology — the fastest path available from Intel for developers to get applications airborne. Aero Ready To Fly Drone supports several “plug and play” options, including a flight controller with Dronecode PX4 software, Intel RealSense for vision and AirMap SDK for airspace services. The Aero compute board is available for $399 atclick.intel.com. The Aero Ready To Fly Drone will be available by end of year.

Also worth noting in the Fortune article is a 25 minute video interview with Brian Krzanich. And if you’re wondering why the name sounds familiar, Michael Huerta announced that Krzanich would head up a new FAA Drone Advisory Committee at AUVSI in May.

read more at fortune.com

read more at CNET

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