Campaign Targets Drone Service Providers
Sample DroneDeploy page from press release

Since Part 107 went into effect, it has been difficult for businesses to distinguish between high-quality and low-quality drone service providers…

Starting today, businesses will be able to search DroneDeploy’s Drone Mapping Directory to identify and contact drone pilots and service providers for free based on their location and industry vertical, as well as get relevant information, such as a services description, insurance coverage, certifications and industry specializations.

DroneDeploy claims that because thousands of individuals have been certified as remote pilots under the FAA Part 107 since the rule went into effect, it has been difficult for businesses to distinguish between high-quality and low-quality drone service providers. The Drone Mapping Directory will help businesses better evaluate service provider quality by showcasing a provider’s previous drone mapping projects.

“Drone companies that invest in their customers’ growth help develop and advance the commercial drone industry as a whole,” stated Eric Harkins, founder and CEO of Back Forty Aerial Solutions. “DroneDeploy gets it, and their new operators network allows us to reach new customers while leveraging their software to grow our business.”

DroneDeploy says its software is used by businesses in over 130 countries, including thousands of drone service providers. Now with the release of co-branding, these service providers will have the opportunity to build brand awareness by prominently displaying their logo on the maps they share with prospects and clients.

“The drone service provider is the backbone of the drone economy,” said Mike Winn, co-founder and CEO of DroneDeploy. “They have been the early adopters and have exposed businesses globally to the benefits of fast and accurate aerial data. Now, more businesses than ever before are ready to adopt and scale their drone operations and needing service providers to help them. Our new Drone Mapping Directory and co-branded offering will help bring these parties together more efficiently and unlock value for everyone.”

The idea of type directories to pair pilots and prospects is hardly news. This is already well-trodden turf and it is becoming more and more hotly contested with added value offerings like Airstoc’s offer to host your portfolio on our site. Note that Airstoc, a UK firm, lists 7,500 pilots worldwide and claims that every pilot is “licensed and insured according to the law and regulations for the country they operate in.”
What makes this a somewhat different play is the tight integration with the DroneDeploy product offering. It is reasonable to think that a DroneDeploy customer would be inclined to “trust” DroneDeploy to help locate a pilot – especially if “Find a pilot” is somewhere on the product page. The pilots, especially those using DroneDeploy, are likely to support it since the listings are free.
Similarly, the option to private label the customer experience has been offered for years by all kinds of software companies for an additional fee. This is a smart play for an industry in the early throes of professionalization – nothing like getting your branding on the deliverables to help with client retention. And also a smart play because it is something that can be sold to the worldwide installed base.
No word as to whether this directory will be global or US only – I ask because of the comment about Part 107 making it harder to pick a qualified vendor…



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