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Drone operator Measure has released the first-ever Drone Flight Calculator to help farmers assess the value of using drones in their agriculture operations. The web-based application is the direct result of a study and flight operations conducted with the American Farm Bureau Federation in 2015.

Available free of charge, the Drone Flight Calculator allows farmers to input data such as fertilizer use, farm size, and crop type to see how drones can improve operations and cut costs.

“The Drone Flight Calculator allows farmers to easily determine if drone technology can improve their operations,” said Measure CEO Brandon Torres Declet. “While drones have been marketed to farmers, until today no tool existed to help growers quickly and easily calculate the benefits of drones.”

Great marketing tool – pretty much can tell your sales guys who to go after. Interactive tools like this are being embraced in many direct and online models because they have proven to be so effective.


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