petapixel.com

DJI, the world’s leading drone maker, has launched DJI+ Discover, a new mobile app that provides a social network for drone owners to connect with each other, with companies, and with clients. “DJI+ Discover lets people in the same area connect socially and professionally in a way that will bind the drone community even tighter together,” says DJI e-commerce director Paul Guo.

There are 4 main sections in the app: Nearby Search, Experience, Store,
and Forum.

Do these guys ever stop? Is there a trick they haven’t found and tried? No awards for innovation but for consistency, replication and making the ties that bind, they keep on over-achieving. Nothing like some peer bonding to reinforce the purchase decision and build brand devotion.
Doesn’t this sound as fun as Tinder? Don’t you want to fly DJI?

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