NEW YORK, NY - JUNE 26: Nick Woodman, founder and CEO of GoPro speaks during the company's initial public offering (IPO) at the Nasdaq Stock Exchange on June 26, 2014 in New York City. GoPro's small, cheap video cameras, which can be mounted to capture unique points of view and record in high definition, have seen a surge in use for capturing everything from extreme sports to personal moments. (Photo by Andrew Burton/Getty Images)

GoPro (NASDAQ:GPRO) has seen its stock take a beating, down over 20% following a Q4 warning and the announcement of job cuts. A drone, however, is on the horizon for GoPro and it has the ability to lift the company out of its woes.

The key for GoPro to enter the drone market will be management’s ability to execute on their strengths. A failure to do this will likely take the stock further down the drain and prospects of any kind of success in the drone market down with it.

Ahh the search for the perfect launch. A Holy quest if ever I’ve been on one.
Here’s a view from the Street side. Look at this story in the context of stories about DJI partnering with Ford, Qualcomm with 3DR and Intel with a whole bunch of folks. For GoPro this is do or live out your life as a niche player in the action camera space which they built and will now have to defend against the cream of the Asian camera players. Another story here in Re/Code – the numbers were really terrible and their marketing chief is leaving.


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