The evolution of the drone market has reached a stage where hardware can provide sustainable results to establish UAV technology as a new way of doing things. But what comes after the aerial part is done? Data analytics is becoming more and more important in accelerating and adding value to businesses. The trend towards software solutions went all the way up to corporate companies – as big names like Autodesk, Movidius, or Facebook are joining in.
The need to modernize the well-established product portfolio by an innovation-drive market such as the drone industry (and offering marketing channels in return) is a huge win-win situation.
Strategic partnerships are among the innovative ways through which companies can achieve astronomical success. In fact, one might presume that the Chinese drone manufacturer DJI is going for nothing less than world domination. DJI partnership includes digital design and 3D printing (Shapeways), the development of commercial drone applications (Lufthansa Group), the promotion of a safe integration of drones in emergency situations (EENA), sense and avoid technology in real time and more autonomous flight functions (Movidius), live video streaming (Facebook), and the offering of Phantom 4 drone in Apple Stores. [Note they left out Ford.]